plug content management into any existing site or web app
You create and manage your content on orthor.com, its published as JSON and we provide you with code to plug it into your site. No silly FTP'ing or editing files on the server.
Orthor's sweet spot is adding a CMS to small/medium sites or to full blown web applications. It won't get in your way, you won't have to design around it - you can just plug it in once you're solid.
Its designed to be used by people creating a full blown web application who can't afford to add a CMS as it will dictate to much about their software architecture.
The other major use case is the classic "the client wants to edit that content" scenario - which inevitably happens at the end of projects and can cause quite a mess, with Orthor you can just plug in the CMS leaving you and your clients happy.