Description was founded in 1999 as by Andrew Leask and Chris Kettle, as a what's on and where to go entertainment guide.

From running the #1 Entertainment site in Brisbane and the Gold Coast from 2000 to 2002. In 2003, the site launched in over 19 local regions across Australia.

In 2006, the founders rebranded and launched, one website for all regions. This had an instant affect as the site became a Top10 Hitwise Nightlife award winner and has won every quarter since.

On 2nd April 2007, the mobile site was launched as an off-deck site linked with Telstra and 3 Mobile. Also a partnership with Google Local was formed to provide Google with local POI content.

On 4th July 2008, the International site was launched in Barcelona with over 800,000 venues in the UK, US, Canada and Australia. A facebook and IPhone application was built.

In 2009, my247 have launched their beta site to give users a personalised 'MyGuide', that allows users to save their favourite venues, tag events they are going to, write restaurant reviews that they can share with their friends.

my247 have also continued to innovate launching MyCodes giving every bar, restaurant, event and nightclub their own QR Code linking to the venue's mobile site.

The site regularly attracts over 500,000 Aussies each month to find out what's going on and where to go.

The site is independantly owned by the 247Network



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