Localz is a SoLoME (social, local, mobile engagement) business that provides a Platform as a Service (PaaS) for shopping malls, entertainment venues and retailers to engage their customers on a local scale via personalised, proximity sensitive offers, gamified promotions and analytics.
Another way of describing what we do is the provision of a ‘real world cookie’ - creating the connection and ability to track activity between the online and offline world. We do this through iBeacon and emerging micro-location technology.
We enliven the bricks and mortar experience through location based events whilst providing analytics on customer trends and promotion effectiveness. The Localz platform integrates seamlessly with existing promotion, loyalty and inventory systems and is provided as a B2B proposition.