Kwoff launched in October 2007 with backing from Stephen Mayne, Greg Barns and Dan Walsh.
We did so in the belief that the Internet abounds with items of interest to the average Australian, but few of us have the time to find it all.
No traditional 'masthead' can deliver this so we built Kwoff to help media consumers and publishers alike find and share the interesting stuff.
The items displayed are 'found' by the Kwoff community and voted up, or down, based on collective opinion. Naturally, the good bits rise to the top.