five second test
a simple online usability test
FiveSecondTest.com is an online usability tool for assessing the impression a web page makes on the user.
Conducting a five second test allows you to find out which elements of your user interface are the most prominent. You do this by asking users to recall elements they saw after looking at your interface for five seconds.
Five Second Tests are free to run, although a suite of paid tests are coming soon.
This type of usability test is conventionally performed in an ad hoc manner, offline or with desktop tools.
The Five Second Test service provides a consistent platform for executing this usability test, facilitating distributed participation across the Internet with with automatic and centralized result aggregation.