Jeremy Crooks

Jeremy has a history of being involved with early stage start-up’s, having been on the founding management teams for a number of business’s across a range of industries both on the agency and media publishing side. For the last twelve years, he has held Head of department and Director roles across most of the functional commercial areas of a digital/web business, including, Sales, Marketing, Business Development, Product Development and Strategy.

Jeremy joined Joining Europe’s largest eCommerce service, Kelkoo, as Business Development Director in 1999 responsible for strategic development and distribution across ten countries. He later moved in to the media side of the business as Media Director to develop the advertising strategy and generate revenues from display advertising and sponsorships.

Kelkoo was acquired by Yahoo! in March 2004 and in 2005 Jeremy was transferred to Australia as Head of eCommerce at Yahoo!7 to launch a new comparison shopping service in May 2005.
Since then he has consulted on digital projects for Optus, News International, Venture Capital companies and digital marketing and strategy agencies and more recently was responsible for launching Google Shopping in Australia as well as heading up the Commerce function for Google Australia.

Jeremy founded The Virtual Store Group (trading as vstores) in 2009 - a network of specialist eCommerce retail sites aimed at making the online purchasing experiance, simple, quick and easy for consumers. To date there are five sites (,, www.the,, but the business will rapidly scale over the next 12 months to more than 30 retail websites covering everything from baby goods to beauty, outdoor leisure equipment, cycling, kitchen goods and many more.

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License